Tycoon Music Co. Ltd. was established in 1983 by entrepreneur Stephen Yu as the first guitar manufacturing facility in Thailand, and within a few years, the company had achieved a significant presence as an OEM guitar manufacturer in markets throughout Europe, Asia, and South America.
However, in the mid-1990’s, there was a growing demand for hand percussion instruments around the world, and not enough quality products were being supplied. Stephen Yu recognized this void in the market, and began to study the design and construction of congas, bongos, and other percussion instruments. After making significant investments in R&D, proprietary machinery and employee training, the company began manufacturing hand percussion products on an OEM basis in 1996.
Despite having no brand name or marketing operation at the time, the company’s products quickly gained a reputation for quality and value among its customers. Stephen Yu recognized the product line’s promise straightaway and simultaneously launched the Tycoon Percussion brand. Within the span of a few years, Tycoon-branded instruments had supplanted the company’s OEM business and had established a strong presence in markets throughout Europe, Asia and South America.
In 2006, the company created Premium Sound, Inc. to act as its United States based division, handling U.S. distribution sales as well as worldwide Marketing, Product Development and Artist Relations. The sheer size of the U.S. market and the “first impressions” maxim raised the stakes for Tycoon Percussion to deliver high quality products to dealers and musicians, but commitments to quality and value have long been evident at every level of Stephen Yu’s operation.
Today, Tycoon Percussion is well-established throughout the world as a leading manufacturer of percussion products, and is the only hand percussion company that wholly owns its own manufacturing facility. For Stephen Yu, his journey from OEM supplier to percussion industry "tycoon" serving the world’s largest markets had already seemed swift. Now, with Tycoon Percussion’s presence growing significantly in the U.S. year after year, the pace of progress has only accelerated. "I had a very clear purpose in establishing my own operation in the United States," he states, "to propel the company to becoming the next elite hand percussion brand - and I believe we are well on our way to achieving that goal."
Tycoon Percussion’s commitment is to combine sound authenticity with innovative designs in all of our products. Our vision is to inspire percussionists everywhere towards greater creativity and to play with excitement each time they pick up their instruments. Our dedication to excellence in every product that we create is fueled by the passion of drummers and percussionists around the world.
THE TYCOON DIFFERENCE
Commitment to quality control and innovation are first and foremost in Tycoon Percussion’s philosophy. Our manufacturing facility, located in Bangkok, Thailand continues to raise the bar on percussion quality and our products are slowly redefining the standards by which others in the industry are being judged.
Tycoon Percussion works very closely with professional musicians around the world who regularly provide useful feedback from their live playing situations. This type of input allows for Tycoon to maintain our high quality standards as well as to develop innovative products that meet the ever changing needs of today’s professional drummers and percussionists. Anyone who plays Tycoon Percussion has the luxury of knowing that their gear will always be ready to perform day in and day out.